Internet and businesses online includes a huge collection of businesses ranging from blog designing, blog writing, online marketing, SEO work through websites formation, social networking websites, consultancy firms like marketing, financial help and online consultancy, digital information projects like questionnaires (FAQs) to online stores. Here I would like to give a briefing of online marketing and few aspects concerned to it. Online marketing, e-business or internet marketing is a relatively new, rapidly expanding and fundamentally important aspect of strategic implementation.
Indeed, in many organizations, it may be regarded as a functional aspect of strategy and certainly of the business model. E business is the automation of business processes of all types through electronic means that is internet technologies in more franked terms. This may be restricted to email or may extend to a fully featured website or an e-marketplace. Online marketing is different from ordinary business and brings six categories of generic benefit: costs are reduced, capability is increased, communications are improved, control is enhanced, customer service is improved and competitive advantage may be achieved depending on the competitor’s reaction.
Online marketing or e-business is always confused with e-commerce. Any transaction with an electronic process using internet technologies is e-business, while on the other spectrum, if there is financial transaction involved with the electronic process using internet technologies, it is e-commerce.
Now discussing some of the e-marketing basic requirements: own a website is the initial need, there on you need to develop positive and friendly links to other websites. Presence of email contacts on site, build impressive profiles of products or services search engines. Data warehousing to map customer needs that is FAQ`s, auto replies, built in call back facility and queries recording is essential. Moreover marketing mix is strengthened through online marketing in many ways.
Driven by competitive pressures, companies are employing online marketing for a variety of purposes: increase the revenue through optimal customer and partner management. Reduce costs; enhance channel efficiency and effectiveness, to gain visibility and to control and automate customer facing operations. In addition to this, it strengthens interactivity that is pull mechanism and push model. Intelligence and individualization (CRM, personalization) gets improved. Integration develops the greater ability to respond to customer needs. Independence of location is practiced that is global communication and accessibility to global markets without sales force. Technology has the capacity to transform businesses. Corporate and e-business strategies thus become complementary, each supporting and influencing the other.